A renowned village in the UK, hailed as the most beautiful in the world, is contemplating strategies to limit visitor numbers following the enforcement of strict regulations earlier this year.
Bibury, situated in the Cotswolds of Gloucestershire, boasts a charming aesthetic with its honey-colored stone cottages, a tranquil river winding through, and an enchanting historical ambiance. Recognized by Forbes as the world’s prettiest village for 2025, the village earned this distinction around 150 years after poet William Morris lauded Bibury as “the most beautiful village in England.”
The iconic Arlington Row cottages, constructed in 1380 as a wool store and later converted into weavers’ residences in the 17th century, are often described as the most photographed and stunning cottages in Britain.
The allure of Bibury, with accommodations like the Swan Hotel and The Catherine Wheel pub, adorned with lush climbing plants, has firmly established the village as a must-visit destination on the tourist map. However, some residents argue that the influx of visitors has become overwhelming.
Mark Honeyball, Chairman of the local parking action group and a Bibury resident for a decade, recounted unpleasant encounters with visitors, including physical assaults. The surge in tourism saw up to 20,000 visitors descending on Bibury in a weekend, with around 50 coaches parking daily in a village with just 600 inhabitants. Consequently, the Gloucestershire County Council conducted a trial during the summer months and is now planning permanent restrictions on coach access to the village.
Councillor Lisa Spivey, council leader, acknowledged the challenges posed by Bibury’s popularity and proposed measures to preserve the village’s charm while alleviating congestion. These initiatives have garnered support from various stakeholders, including the local community, parish councillors, and law enforcement.
Pending approval, the proposed restrictions could be enforced by early summer 2026 to manage the strain on the village’s infrastructure, particularly the 16th-century bridge, which endures heavy traffic during peak periods.