Only two months remain until Albertans will have a say in determining the course of their province’s future through a series of 10 pivotal questions. While nine of these questions revolve around immigration and constitutional reform, the 10th question is generating significant interest and discussions. This question pertains to whether Albertans support the province remaining part of Canada or favor holding a second referendum on separation.
As the countdown continues, proponents on both sides are gearing up to engage with the public and rally support for their respective causes. Longstanding pollster Janet Brown notes that while there has been minimal fluctuation in support for separatism over the past eight years, the referendum campaign is now shifting its focus towards mobilizing existing supporters rather than swaying undecided voters.
Various groups are actively vying for attention and backing from the populace on both ends of the spectrum. Let’s delve into the strategies of four key groups as they navigate the upcoming phase of the campaign:
**Let Alberta Decide:** The group, spearheading the pro-independence movement, acknowledges the challenges posed by current polling trends but remains undeterred in its efforts. With a significant fundraising base and plans for a major rally at the Alberta Legislature, their strategy includes targeted messaging on social media tailored to different demographics and regions.
**Forever Canadian:** Operating under the banner of unity, this group boasts a widespread presence across Alberta and is set to intensify its outreach efforts through large rallies and the distribution of campaign materials. Emphasizing national pride, Forever Canadian aims to bolster its support base and maintain its current momentum leading up to the referendum.
**Alberta Prosperity Project/Stay Free Alberta:** After years of groundwork, this group is focused on maximizing voter turnout, particularly during advance polls, while hosting town halls to engage with communities. By encouraging its members to actively mobilize others to cast their votes, the group aims to capitalize on its accumulated support and drive participation.
**Alberta’s Voice:** With a strategic focus on undecided voters, this group is striving to secure a significant majority in favor of remaining in Canada on referendum day. Through targeted advertising campaigns and grassroots mobilization efforts, Alberta’s Voice aims to sway the crucial segment of undecided voters and ensure a decisive outcome in the referendum.
As the referendum draws closer, the spotlight intensifies on these groups as they navigate the intricate landscape of public opinion and strive to leave a lasting impact on the future trajectory of Alberta.


