Renowned artist Bad Bunny is set to take the spotlight in the upcoming Apple Music Super Bowl Halftime Show in Santa Clara next year. The announcement came during the halftime break of NBC’s Sunday Night Football broadcast. Expressing his emotions, the singer stated that his performance is not just for himself but also pays tribute to those who paved the way before him. Bad Bunny’s inclusion in the lineup follows a tradition of global icons headlining the event, such as Rihanna, Dr. Dre, Snoop Dogg, and more.
The show is a collaboration between Roc Nation and Apple Music, the latter having secured a multi-year sponsorship deal with the league. The decision to feature Bad Bunny generated much anticipation among fans, with some hailing the choice as historic while others expressing differing opinions. The Super Bowl, scheduled for February 8, 2026, at Levi’s Stadium, has a history of iconic halftime performances that have left lasting impacts on both the music and sports industries.
Bad Bunny’s selection for the prestigious event comes after he deliberately avoided U.S. tour dates in the past due to concerns over immigration policies. The halftime show has become a significant cultural phenomenon, with previous acts like Beyoncé and Shakira leaving lasting impressions with their performances. Last year’s show, led by Rihanna, attracted a massive audience and made headlines worldwide. As preparations for the upcoming show continue, the anticipation for Bad Bunny’s performance is building, with expectations of record-breaking viewership.