The annual Uswitch awards were recently presented at a glamorous event held in London’s Canary Wharf, revealing some unexpected winners. These accolades are determined by a panel of esteemed judges, including Mirror Online’s Technology Editor, in addition to input from the general public. Surprisingly, smaller, value-focused mobile networks emerged victorious in the 2026 Uswitch rankings, outshining major competitors.
VOXI, Tesco Mobile, Lebara, and giffgaff were standout performers, securing titles such as Mobile Network of the Year, Best Mobile Network for Customer Service, and Best Mobile Network for Roaming. In the broadband category, EE claimed the top spot, despite being renowned for its mobile services, earning the distinction of National Broadband Provider of the Year.
Other notable winners in the broadband sector included YouFibre, Plusnet, Vodafone, and Virgin Media. According to Ernest Doku, a telecoms expert at Uswitch, in 2026, consumers are prioritizing value over price in their household budgets. The success of smaller mobile providers highlights a trend where customers are choosing networks that offer the best value for their money.
Regarding broadband, reliability is paramount, especially for those working remotely. The Uswitch Telecoms Awards serve as a valuable resource for customers seeking optimal deals, with various providers offering competitive pricing and quality services to cater to diverse needs.
Here is a list of some award winners:
BEST BROADBAND
– National Broadband Provider of the Year: EE
– Regional Broadband Provider of the Year: YouFibre
– Best Broadband Provider for Customer Service: Plusnet
– Best Value for Money Broadband Provider: Vodafone
– Most Reliable Broadband Provider: Virgin
– Most Popular Broadband Provider: Vodafone
BEST MOBILE
– Mobile Network of the Year: VOXI
– Best Mobile Network for Customer Service: Tesco
– Best Mobile Network for Data: VOXI
– Best Mobile Network for Roaming: Lebara
– Best Mobile Handset Contract Network: giffgaff
– Best Mobile Network for Perks: Three
– Fastest Mobile Network Overall: EE
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