A recent initiative has been launched to support Lake Ontario and raise awareness about environmental protection following Prime Minister Mark Carney’s use of the term “hydronym.” Branded By Collins, a London-based apparel company, has introduced T-shirts featuring the slogan, “My hydronyms are Lake & Ontario,” with a portion of the sales proceeds benefiting the non-profit organization Swim Drink Fish Canada.
Gregary Ford, the vice-president and waterkeeper of Swim Drink Fish Canada, expressed enthusiasm about the increased discussion and pride surrounding Lake Ontario. This initiative was inspired by a recent incident where U.S. President Donald Trump proposed renaming Lake Ontario to Lake America, prompting a strong response from Carney emphasizing the historical significance of the lake’s name.
The term “hydronym” refers to the proper name of a body of water, a term that drew significant attention following Carney’s use of it. Ford, who resides near Lake Ontario, admitted to researching the term himself, highlighting the value of understanding the significance of names and their representations.
Lake Ontario, deriving its name from the Huron-Wendat word “oniatarí:io,” meaning “lake of shining waters,” holds historical and cultural significance as one of the Great Lakes situated between Ontario and New York. The lake’s name predates the formation of both Canada and the U.S.
Branded By Collins initiated the production of the T-shirts in collaboration with Curious Public, aiming to support the cause and foster Canadian pride. While the ongoing trade tensions between the U.S. and Canada impact various sectors, the company remains committed to promoting unity and mutual understanding.
The fundraising campaign has expanded from hats to a range of apparel items, with a portion of the proceeds allocated to Swim Drink Fish Canada’s conservation efforts. Ford highlighted the importance of addressing the multiple stressors affecting Lake Ontario, including climate change and pollution, underscoring the need for collective action to protect the lake’s ecosystem and heritage.