Four distinctive roadside attractions in northern British Columbia span four different centuries. Chosen from over 300 submissions province-wide, the final four contenders north of Williams Lake in the Search for B.C.’s Best Roadside Attraction showcase the province’s diversity and historical evolution.
In the 18th century, a volcanic eruption in the Nass Valley resulted in lava beds forming in Nisga’a territory along Highway 113. This event, which claimed around 2,000 lives, altered both the landscape and the people permanently. Justina Moore, the education and programs director at the Nisga’a Museum, emphasized the historical significance of the site, blending Western science with oral Indigenous histories.
Moving to the 19th century, the discovery of gold east of Quesnel by thousands of miners, including the renowned Billy Barker, transformed a specific region of British Columbia. Stewart Cawood, the manager of public programming and media at Barkerville Historic Town, highlighted the town’s role in early settlement history and the immersive experience it offers visitors.
Transitioning to the 20th century, Prince George, known for its timber industry, boasts Mr. PG, a giant log man mascot that symbolizes the city’s identity and charm. Claire Thwaites, the manager of communications in Prince George, described Mr. PG as not just a landmark but a beloved symbol with a friendly and cheeky persona.
In the 21st century, resource communities are seeking to diversify their economies and attract tourists through natural wonders. Tumbler Ridge UNESCO Global Geopark stands out as a planned resource town in the Peace region, offering dinosaur discoveries and scenic hiking trails. Manda Maggs, the executive director of the Geopark, emphasized how the resource industry paved the way for tourism development in the region.
These four stories encapsulate British Columbia’s past, present, and aspirations for the future. However, only two attractions will advance to the next round in the Search for B.C.’s Best Roadside Attraction competition.
As the bracket progresses, with matchups like Mr. PG versus the Tumbler Ridge Geopark and the Nisga’a Lava Beds against Barkerville, readers are invited to participate in voting sessions held weekly in August. The champion will be determined from the final four contenders before Labour Day. Voting remains open until 8 p.m. PT on Thursday, so cast your ballot and support your favorite roadside attraction in this engaging competition.