In certain regions of Germany, the far-right movement is gaining traction politically, with supporters becoming increasingly brazen in publicly displaying their views, often using subtle symbols rather than overt political gestures. These coded signals have been observed at rallies for the Alternative for Germany (AfD) party, with seemingly innocuous items like sneakers and T-shirts carrying hidden meanings.
According to researchers, certain clothing brands such as New Balance and Lonsdale are now being used as dog whistles for nationalist and Nazi ideologies. This tactic is particularly significant in Germany due to strict laws prohibiting the display of Nazi symbols. Experts note that at these events, attendees may sport symbols associated with the extreme right, ranging from overt neo-Nazi emblems to more discreet signals that require insider knowledge to decipher.
For instance, the large “N” logo on New Balance sneakers has been co-opted to signify “nationalist,” while the brand Lonsdale, when worn a certain way, can spell out NSDA, the abbreviation for Germany’s National Socialist Party. This use of coded imagery allows individuals to communicate affiliations without violating legal restrictions on explicit Nazi symbolism.
As far-right movements evolve, the landscape of political expression in Germany is shifting. The AfD, once a marginal party, has surged in popularity and is poised to secure victory in the upcoming state election in Saxony-Anhalt, where it has been labeled a far-right extremist group. This potential success marks a significant development, potentially granting a far-right party an absolute majority in a German state for the first time since World War II.
Experts highlight a growing convergence between Germany’s neo-Nazi factions and the broader populist right, with neo-Nazi elements actively participating in AfD activities and urging their followers to support the party. While not all individuals wearing brands like New Balance and Lonsdale are necessarily neo-Nazis, these symbols serve as markers for shared narratives and ideologies within certain circles.
The resurgence of far-right imagery in fashion brands like Lonsdale has prompted concerns and renewed efforts to combat extremist appropriation. Despite the brands’ historical efforts to distance themselves from far-right associations, the misuse of their products persists, requiring ongoing vigilance to prevent their exploitation by extremist groups.