Renowned judge on Strictly Come Dancing, Craig Revel Horwood, has taken on a new role that involves examining the idiosyncratic habits Brits have when it comes to their homes. A recent study revealed that a significant majority of Britons, about 80%, admit to being particular about various aspects of their living spaces, such as how towels are folded, the use of overhead lighting, and the sanctity of a preferred armchair.
The survey, conducted among 2,000 adults, highlighted that individuals prioritize maintaining cleanliness, arranging ornaments, selecting decor, and adding personal touches around their homes. Specific behaviors like prohibiting feet on sofas, ensuring cutlery is always returned to its designated place, and never leaving the house with an unmade bed were identified as key concerns among respondents.
Sofology, a well-known interior brand, commissioned the study and appointed Craig Revel Horwood as its ‘Head of Fusstomer Experience.’ The Strictly Come Dancing judge expressed enthusiasm for his new position, emphasizing his high standards and passion for excellence in household matters.
According to the research findings, 82% of respondents believe there is nothing wrong with being particular about home aesthetics, with 60% preferring their unique home routines over conformity to societal norms. Partners were identified as the primary transgressors of household rules, leading to feelings of frustration and annoyance among homeowners, although 25% opt to remain silent when rules are broken.
The study also revealed that individuals go to great lengths, spending an average of 44 minutes, to prepare their homes when expecting guests. For many, this meticulous behavior is essential for feeling comfortable and at ease in their own homes, with 40% stating that proper home maintenance contributes to their well-being.
A spokesperson for Sofology emphasized the brand’s commitment to catering to the needs of even the most meticulous customers, stating that everyone deserves a home that reflects their unique style. The brand takes pride in its attention to detail and aims to meet the highest standards of fussiness to ensure customer satisfaction.