A cost-effective smartwatch and a popular ketchup from a supermarket have been recognized as standout products in 2025.
Consumer organization Which? conducted extensive testing on over 2,000 items to identify top products based on quality and value. The best 50 products were highlighted for their exceptional features, innovation, and affordability.
Leading the list is the Amazfit Bip 6 smartwatch, priced at under £63, significantly lower than Apple’s equivalent model. Which? praised the smartwatch for its exercise tracking, GPS capabilities, and top-notch quality, awarding it a five-star rating for usability and display quality.
Ranking third is Asda’s Classic Tomato Ketchup, commended for its rich tomato flavor and balanced sweetness, comparable to the popular Heinz brand but at a more affordable price point.
Coming in second is Skoda’s Elroq electric car, the most expensive product in the top 50, priced over £30,000. Which? described the SUV as a high-quality, cost-effective option that outshines its competitors.
Aldi’s Magnum Premium Washing Up Liquid secured the tenth spot, surpassing pricier competitors like Fairy Original. This budget-friendly product, priced at 95p for a 500ml bottle, received a commendable overall score of 73%.
The remaining top 50 products span a variety of categories, including home appliances, technology, bedding, baby gear, and tools.
Harry Rose, editor of Which? Magazine, emphasized the focus on products that enhance home life in 2025. The standout items reflect a trend towards quality, convenience, and enjoyment in consumer goods.
The top 10 products from Which? include the Amazfit Bip 6 smartwatch, Skoda Elroq car, Asda Classic Tomato Ketchup, TCL TV, Google Pixel 9a phone, Beko Pro AeroPerfect built-in oven, Shark vacuum cleaner, RSPB Skylark Binoculars, Microsoft Surface Laptop, and Aldi Magnum Premium Washing Up Liquid.